I worked together with the Lacasa brothers, Íñigo and Rocío, for a long time developing their YouTube and Instagram channels to achieve more reach to sell their psychological systems.
We do a great job in terms of video optimization, retention improvement, publication calendar, newsletter subscriptions.
Within the work done, I was in charge of improving the SEO of each video, editing them and designing the thumbnails along with multiple meetings to identify topics of interest to the target audience.